See also pdf
Core Purpose of Case Analysis
- Practice real-world strategic management skills
- Learn by doing vs passive learning
- Develop analytical and decision-making abilities
How to Prepare Cases
- Quick skim for overview
- Deep read for full understanding
- Review all exhibits/data carefully
- Identify key strategic issues
- Do quantitative analysis (financials, ratios)
- Apply strategic concepts and frameworks
- Evaluate conflicting information
- Support analysis with evidence
- Develop action plan/recommendations
Class Discussion Guidelines
- Students do most talking, not professor
- Come prepared with analysis
- Support positions with evidence
- Be open to other viewpoints
- Build on others’ comments
- Avoid just repeating case facts
Written Analysis Components
- Clear problem/issue identification
- Thorough situation analysis backed by data
- Logical evaluation using strategic tools
- Specific, actionable recommendations
- Implementation plan with timeline
Research Tips
- Check company websites
- Use library databases
- Verify source credibility
- Focus on reliable business publications
- Keep track of sources
Key takeaway: Case analysis requires structured thinking, evidence-based reasoning, and practical recommendations vs theoretical discussions.